Program Date

May – October

Program Length

26 Weeks

Application Deadline

April 24


The Product Market Fit Program will help you become a star product manager and marketer in order to overcome one of the toughest times in any startup’s journey: having a good product that can satisfy the market you’re going after.

Before success can be achieved, your startup must have a product that can both attract consumers and retain them. The Product Market Fit Program supports entrepreneurs and their teams to reach that point as fast as possible. The curriculum consists of 13 workshops that provide you with  the knowledge and foundation of how to attain product market fit efficiently whilst building traction for your startup. The coaches serve as support throughout this process, and help you demystify the world of startup marketing.


  • Minimal viable product has been reached.
  • Two full time co-founders.
  • If you are B2B, you need to have at least 1 sale OR have 50 free users.
  • If you are B2C, you need to have at least 10 sales OR have 500 free users.
  • Provide financial projections, which include: a clear financing plan, how funds are currently being raised, and the source of the funding.
  • Working knowledge of lean and agile methodologies.

Ready to start your journey?



“Our startup has benefited greatly from the knowledge, experience, support and reputation of District 3. Resources for virtually every aspect critical for startup success is provided, such as pitch presentation, key metrics, media, legal, accounting and business development. Because of District 3’s reputation, we received a grant out of 60,000+ applications for the world’s largest startup festival (RISE Hong Hong Startup Conference). This has allowed us to meet significant global investors and influencers. The heavily subsidized ticket provided by District 3 for the Montreal Startup Festival, allowed us to attend and win the prestigious CBC Media Prize at this event. Beyond this, it is terrific for a startup to have office space in the heart of downtown Montreal, surrounded by other inspiring change-makers that support each other. I would highly recommend any suitable startup to join the D3 community.”

Bhaskar Goswami
Bhaskar Goswami

Co-Founder of Daana


“The PMF program is a natural and necessary progression for any startup that is aiming to build solutions that lead to building traction and raving customers.”

Amin Dada
Amin Dada

Co-Founder of City Parking


Have a question about our programs?